The Senior Physician Relations Liaison will analyze referral patterns and optimize targeting of community physicians for in-person outreach. This position will work closely with Finance, Strategy & Innovation, and multiple MSK Services to optimize presentation of MSK services, and to develop robust relationships with potential referring physicians. There will be a significant field component, through visiting physician offices, gathering information, and implementation of other marketing efforts to make MSK's physicians more visible to community doctors, and ultimately enhancing referral relationships to drive demand for MSK services. The Senior Physician Relations Liaison will also provide guidance and leadership for junior Physician Liaisons.
Identify potential opportunities for informal partnerships between community physicians and MSK physicians(survivorship initiatives, pre-surgical testing not available at regional site, etc)
Cultivate relationships with referring physicians that lead to personal introductions to physicians in his/her network
Anticipate physicians needs ahead of in-person visit and be equipped with information and appropriate messaging(based on previous experiences, conversations, size and location of practice, referral patterns, etc)
Build awareness of MSK locations, programs, clinical trials, and treatment advances with a specific emphasis on surgery
Analyze field intelligence and contribute to business insight through meaningful conversations with community providers to determine what changes to MSK practice would drive improved relationships
Communicate impact of liaison initiatives on an ongoing basis to key audiences
Use independent judgment to identify and coordinate meetings between key referring physicians and MSK physician (office visits, CME dinners, grand rounds, etc.) that will result in the greatest impact for MSK
Persuasively influence referral decisions by highlighting MSKs key differentiation points vis a vis competitive treatment centers
Develop innovative, strategic targeting strategies through analysis and interpretation of internal referral, demographic, and market research data to identify key opportunities for increased patient growth
Display independent judgment by developing a physician outreach strategy that aligns with institutional priorities
Optimize work processes to track, measure, and assess liaison program impact
Develop content for innovative, impactful collateral materials such as service line brochures, insurance updates, and educational materials to support outreach effectiveness
Counsel junior liaison staff on proven effective communication strategies
Bachelors Degree in Nursing, Marketing, or a related field with 4-7 years of clinical, sales, and/or marketing experience (healthcare field sales experience required). #LI-POST
Westchester County, NY and Southern Connecticut, and the Bronx.
Internal Number: 2019-35724
About Memorial Sloan-Kettering Cancer Center
As one of the world's premier cancer centers, Memorial Sloan-Kettering Cancer Center is committed to exceptional patient care, leading-edge research, and superb educational programs. The close collaboration between our physicians and scientists is one of our unique strengths, enabling us to provide patients with the best care available today as we work to discover more effective strategies to prevent, control, and ultimately cure cancer in the future. Our education programs train future physicians and scientists, and the knowledge and experience they gain at Memorial Sloan-Kettering has an impact on cancer treatment and the biomedical research agenda around the world.