Summary: Associate Research Scholar to support work on the Sustainable Market Share Index, to develop best practices for sustainability messaging, and to leverage IRI data to advance consulting work. Most recently featured in HBR, WSJ, Fortune and Forbes, the Sustainable Market Share Index annual report examined consumer purchases of sustainability-marketed consumer packaged goods (CPG). To learn more about the ground-breaking research conducted by the Center for Sustainable Business using the Sustainable Market Share Index, click here. Candidates must have strong analytical skills, as the Associate Research Scholar will identify consumer purchase patterns of sustainable products and conduct in-depth analyses of consumer purchases of products that are marketed for their sustainable attributes.

Responsibilities:

• (40%) Support the advancement of the Sustainable Market Share Index by identifying consumer purchase patterns of sustainability-marketed products. Analyze and code data, report on shares, trends, and growth of sustainable products per the IRI database while utilizing the IRI household panel database to identify any changes in the demographics of the sustainable purchaser. Coalesce data for presentations and dissemination of reports and research.
• (40%) NYU Stern is leading novel research to identify best practices for sustainability communication. The Associate Research Scholar will help drive this work in collaboration with a leading global communication firm and large global corporate partners. This effort will include identifying an array of compelling brand messages, working with a market research industry expert to execute quantitative research, and ultimately creating brand guidelines in accordance with purchase interests and brand fit for global dissemination.
• (20%) Engage in consulting projects that leverage marketing know-how and potentially IRI data to answer company-specific questions.

Education Level: 

• Bachelor's Degree

Required Experience: 

• 7+ years relevant experience in market research, brand management, or data analytics with a consumer focus.

Position Qualifications:

• Extremely strong analytical and Excel skills, with keen attention to detail. Demonstrated ability to analyze data accurately and effectively. 

• Must be proficient in creating pivot tables, conditional formatting, v-lookup, and analyzing data. 

• Interest in business analytics and marketing, or experience in market research is preferred. 

• Demonstrated knowledge of and/or commitment to and passion for corporate sustainability.

• Intellectually curious, highly motivated and proactive self-starter with strong organization and project management skills.

• Ability to work in a fast-paced environment, both independently and collaboratively across the CSB team.

• Strong written and verbal communication skills.

EOE/AA/Minorities/Females/Vet/Disabled/Sexual Orientation/Gender Identity

Please upload the following:

• Cover letter describing:
  • Relevant skills and prior experience
  • Interest in a researcher position
  • Name and contact information for at least two references
• Resume/CV

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